Football clubs also need innovative solutions. This is evident from the fact that Liverpool FC (LFC) entered a multi-year agreement in late 2023 with Orion Innovation, naming the company the club’s official digital transformation partner. What will this partnership deliver in practice? We discuss the details on myliverpool.info.
Company Strengths and Partnership Aspects
At the time the deal was signed, Orion had decades of experience transforming the business operations of major sports leagues and teams across the globe.
The main areas of cooperation include:
- Improving fan engagement. LFC will implement digital technologies to create interactive content and various platforms for its supporters. On match days, the club will create even more comfortable conditions for those who come to support the team.
- Implementing innovative methods to enhance safety and convenience at the stadiums.
- Improving business operations. LFC will use Orion’s experience to reform certain business operations, optimising its internal processes. This may include implementing new management systems, automating routine tasks, and improving staff efficiency. As a result, the club will manage its resources more effectively, allowing more effort to be focused on sporting achievements and fan engagement.
Orion Innovation has previously worked across various global regions, including Europe, the US, Asia, and the Pacific countries. This experience should certainly aid their work with one of the UK’s biggest clubs. LFC shares Orion’s values and seeks a collaboration that will allow both partners to be leaders. The interaction is also aimed at achieving high sporting results and continuous improvement of business processes. To this end, Orion has developed excellent solutions for the sports industry in its Sports Innovation Lab. These include a platform for sports operations and matchday management.
Expectations from the Collaboration and Official Statements
Drew Crisp, Vice President of Digital at Liverpool FC, expressed his delight at working with such a strategically important partner. For the football club, continuing its digital transformation is vital. In practical terms, this could mean updating the website and mobile apps to make them more user-friendly and engaging. More functions may be added for fan convenience.
Billy Hogan, CEO of Liverpool FC, spoke of his excitement about the prospect of working with such a partner and the synergy between the two reputable brands. Indeed, the partnership between Liverpool and Orion creates a greater effect than if each were working in isolation.
Bold statements were also made by Orion. Raj Patil, CEO of the company, said:
“We are thrilled to join the Liverpool FC family and drive digital innovation for one of the most beloved sports teams in the world… We take pride in inspiring and accelerating digital innovation through long-term partnerships with our clients. We are also excited about the impact of LFC’s global platform on our brand.”
And Satish Kumar from Orion’s Sports & Entertainment division took the opportunity to stress that his company is a leader in stadium technology. He also praised Liverpool as one of the world’s most famous clubs. Mr Kumar noted that this partnership is expected to drive innovation across the sports industry.
About Orion Innovation and LFC
Orion Innovation has 6,400 employees who combine agility with maturity. The company’s team helps its partners boost efficiency, improve customer engagement, and develop new digital offerings. Their clients come from industries including communications, media, financial services, healthcare, and sports and entertainment. Unquestionably, collaborating with Liverpool, one of the UK’s strongest clubs, is a source of great pride for the company.
As for Liverpool FC, founded back in 1892, it dedicates significant attention to digital technology in the 21st century. It also actively works to create opportunities for children and young people in Merseyside through the LFC Foundation charity.